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Meta & Google Ads
What is Meta Ad?
A Meta Ad refers to any paid advertisement run on platforms owned by Meta, which includes Facebook, Instagram, Messenger, and the Audience Network. These ads are created and managed through Meta Ads Manager, allowing businesses to target specific audiences based on location, interests, behaviors, and demographics.
Meta Ads come in various formats like image ads, video ads, carousel ads, and story ads. They are designed to help businesses increase brand visibility, drive website traffic, generate leads, and boost sales through precise targeting and real-time performance tracking.
What Are the Platforms we Deliver Meta Ads ?
Facebook Ads
Instagram Ads
Whatsapp Ads
What Are the Platforms We Deliver Ads ?
X/Twitter Ads
Bing Ads
Linkedin Ads
What is the benefits of using Paid Ads for business?
Paid advertising helps businesses reach their target audience faster and more effectively. With advanced targeting options, you can show your ads to people based on location, interests, behavior, and search intent ensuring your message reaches the right users at the right time. Paid ads drive instant traffic, boost brand visibility, generate qualified leads, and offer measurable ROI with real-time performance tracking. It’s one of the fastest and most cost-efficient ways to scale your business online.
What is Google Ads?
Google Ads is an online advertising platform by Google that allows businesses to display ads across Google’s search engine results, YouTube, and partner websites. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. With Google Ads, you can target users based on keywords, location, device, demographics, and more—making it a powerful tool to drive qualified traffic, generate leads, and boost sales for your business. It’s one of the most effective ways to reach customers actively searching for your products or services.
What Are the Platforms we Deliver Google Ads ?
Google Search Network
Google Display Network
Google Shopping Ads
Youtube Ads
Gmail Ads
Maps Ads
What is the benefits of using Google Ads for business?
Google Ads offers powerful benefits by helping businesses reach potential customers exactly when they’re searching for products or services. With precise targeting, flexible budgeting, and measurable results, it drives high-quality traffic to your website, increases brand visibility, and boosts conversions. Whether you’re looking to generate leads, promote products, or grow locally or globally, Google Ads provides a fast and cost-effective way to achieve your marketing goals.
FAQS
Frequently Asked Questions
Everything you need to know about running successful Meta and Google Ads campaigns. Find answers to the most common queries below.
Meta Ads (Facebook, Instagram) and Google Ads (Search, YouTube, Display) are powerful online advertising platforms that help businesses reach targeted audiences, increase visibility, and drive sales using paid campaigns.
Both are effective, depending on your goal. Google Ads works best for capturing search intent (e.g., people actively looking), while Meta Ads are excellent for building awareness and targeting users based on behavior and interests.
There’s no fixed cost. Both platforms let you set daily or lifetime budgets. You can start small—₹100/day or less—and scale based on performance and ROI.
Paid ads boost your reach, drive qualified traffic to your website, increase leads or sales, and allow real-time tracking of every rupee spent—making marketing measurable and scalable.
You can run various formats:
Google: Search Ads, Display Ads, Video Ads, Shopping Ads, App Promotion
Meta: Image Ads, Video Ads, Carousel Ads, Story Ads, Reel Ads
Absolutely. Both platforms provide detailed analytics, showing impressions, clicks, conversions, cost-per-click (CPC), and more—so you can optimize your ads for better results.
While both platforms offer user-friendly tools, having an expert ensures better targeting, ad quality, budget optimization, and faster ROI. A skilled campaign manager avoids common mistakes and saves time and money.
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